Facebook recently released an Ad Manager App for Apple IOS, with an Android version to be released in upcoming weeks. With more people spending more time on their mobile devices, Facebook felt it was time to release a mobile app, especially for managing your ads on the go.

 

The app can do the following:

  • Track ad performance
  • Modify existing ad campaigns
  • Edit ad budgets and scheduling
  • Create ads

 

The Pros & Cons

While the new Ad Manager app provides marketers with greater control on the go and will certainly make life easier, there are some questions that have yet to be answered.

 

  • Will this app consume even more battery power on your phone?
  • Will it slow down your phone because Facebook requires it to be launched on start-up?
  • What is this app's privacy policy?

 

 

For more information, please click here.

 

 

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