Many businesses contemplate whether or not they should consider a site redesign. You spent all this time and money, so you want to maximize your value as well as ROI. However, technology is constantly changing, while the site you most likely paid all this money for has not. Now, there are templates that are responsive, meaning the website will conform to any display, regardless its size. For instance, your site will conform to one’s cell phone or even a 60 inch flatscreen tv. Your previous site most likely does not have this capability.
Furthermore, your old website may look antiquated in design and utilize adobe flash. Almost two years ago Apple decided to not support adobe flash on the iphone as well as the ipad, so your website will not be properly displayed.
Your website also may look like a used car dealer trying to sell your potential customer a product or service. Marketing has changed from what used to be known as “interrupt marketing” (telephone marketing, tv commercials, etc) to non interruptive marketing through e-mails, social media, etc. Your customers no longer want to be “interrupted” to hear your commercial or sales pitch, but rather hear from you via helpful content via your online platforms.
Your website is your online foundation because YOU have full ownership and control of it (at least you should). The goal of any website is to display further information about your company and work to convert the visitor into a sale.
At EHM Web Solutions, we are more than happy to speak with you and provide you with a free assessment! Please contact us today, so we may begin designing a cost-effective website to achieve your goals!