Using a CMS to build your website

At EHM Web Solutions, we strongly believe in empowering our clients with tools for success. That is why, we go the extra mile to make sure that your website is easier for you to maintain. For easy maintenance, we enable front-end editing access to click on the area you wish to edit, and install an easy-to-use text editor to complete your edits.

The goal of any website is to attract viewers and keep them on the website for as long as possible, and then encourage the viewer to complete an action. An action can be signing up for a newsletter, downloading an eBook, or making a purchase. It’s well proven that when you do this and have great content (including relevant ads), you’ll increase brand awareness and sales.  

Make sure that your website provides your business with a solid foundation for further growth and development. We will help you make sure your website is a source of pride and not aggravation! It is also imperative that your website is easily navigable for all visitors and loads quickly. Recent research indicates that if your website takes longer than 2 seconds to load, the visitor will notice a delay and will leave your website feeling annoyed. This also leaves the visitor with a negative association of your brand. To avoid this, we use tactics to quickly load your website and try to avoid attaching PDF links (which slow down load times).

To allow for continuous growth, we use a Content Management System (CMS), called Joomla. A CMS allows you to easily edit text documents and make webpage updates. It also allows for the addition of plugins such as e-commerce or email sign-ups plugins without the need to rebuild the website. The best part of a CMS, and specifically using the Gantry framework, is the template can be easily upgraded. In other words, like renovating a house, you can change the outside yellow appearance to a dark grey appearance without demolishing and rebuilding the house. This is the same concept of updating a website’s template or appearance using Joomla.

Want to build a new website? Awesome!

When building a website, you should consider the following:

  1. What goals / expectations do you have for your site?
  2. Who is your target demographic? What do they want from visiting your website?
  3. What information would you like to include?
  4. How would you like the information to flow? What menu options would you like?
  5. What features would you like? You may want the following features:
  1. A PayPal or e-commerce function
  2. Automatic slide-show of images
  3. Galleries
  4. Calendar
  5. Local weather display
  6. Blog integration
  7. Automatic rotation of articles
  8. Different access levels – i.e. only paid members can see certain information
  9. Facebook integration
  10. Google+
  11. Pinterest
  12. Twitter
  13. Email signup
  14. Language translation
  15. And More! 

Get started by contacting us today at This email address is being protected from spambots. You need JavaScript enabled to view it.!

2016 Predictions

What will 2016 have in store for us?

Video

Expect video on the rise and playing an important role on Instagram, Facebook, Snapchat, and even on websites in 2016. Facebook has rolled out (in beta) Facebook video ads and Facebook live video feeds that have already been used by select Facebook fan pages. Last year, Facebook enabled auto-play of videos in your newsfeed, but thankfully defaulted the sound off. This will increase a user's likelihood to view the video and engage with the post. Furthermore, countless studies have indicated that video can increase traffic to a website and keep the visitor on the website.

GIF's

Along with video, GIF's or animated images, will also see a rise. These can be 15 seconds long, but are usually about 2-5 seconds long and are most commonly used on Twitter and Facebook. Instagram’s “Boomerang” feature plays a continuous GIF.

Why?

Why is video and GIF's on the rise? With data plans becoming more affordable and offering higher speeds, combined with mobile devices possessing stronger hardware to process video, more and more people can now stream video at their fingertips. We all know the famous saying that "a picture is worth a thousand words." Animated graphics and video are worth a hundred thousand words! Video editors like VidTrim, allow you to edit your videos from your smartphone and tablet. A great and free GIF creator is Giphy, which I use for Facebook. 

Will you now use video and GIF's?

 

VideoSnippet

 

PS One more App to be on the look-out for: Peach

Peach is a new app that has been gaining traction. People enjoy it because you can post a lot more frequently without feeling like you are spamming others. You can easily see what your friends are up to, follow topics, and use Apple's 3D touch to review updates.

 

Facebook Ad Manager App

Facebook recently released an Ad Manager App for Apple IOS, with an Android version to be released in upcoming weeks. With more people spending more time on their mobile devices, Facebook felt it was time to release a mobile app, especially for managing your ads on the go.

 

The app can do the following:

  • Track ad performance
  • Modify existing ad campaigns
  • Edit ad budgets and scheduling
  • Create ads

 

The Pros & Cons

While the new Ad Manager app provides marketers with greater control on the go and will certainly make life easier, there are some questions that have yet to be answered.

 

  • Will this app consume even more battery power on your phone?
  • Will it slow down your phone because Facebook requires it to be launched on start-up?
  • What is this app's privacy policy?

 

 

For more information, please click here.

 

 

Do I need to pay Facebook, so my fans can see my posts?

FacebookFacebook decided to once again decrease your post's reach. Reach refers to the amount of times a person may see your post within 24 hours. So, if I viewed your post 100 times within 24 hours, that would be counted as 100 times overall. Many confuse this statistic, believing that 100 people saw your post, when in fact, only a single person viewed it. The best statistic to measure the amount of viewership is engagement. Engagement refers to any time someone clicks on your post, shares, likes, or comments on your post. 

 What? Why is Facebook forcing me to pay now?!?!

Before,  Facebook Pages had about 16% of their fans seeing posts and now about 7% of your fans are seeing posts. You can choose to boost your post and set 1) duration and 2) budget, but this may prove costly and ineffective if you do not have a marketing strategy. So how can you best invest limited money, while getting the most return (ROI) on Facebook?

I would first recommend considering the following points, which we review with our clients before submitting a digital marketing strategy:

1) You do not have to immediately pay Facebook. You can first work with your marketing team to create engaging graphics / content or even run a sweepstakes. I almost always suggest running a sweepstakes, where the user is required to subscribe to your e-mail list to win a prize or gain access to exclusive content. This not only will help increase engagement on your page, which also increases your post’s exposure, but will also allow you to build an e-mail list. E-mail is not a dead form of communication and there are still plenty of people checking it!

 *Be careful not to require a fan to like your post to enter a contest. Facebook changed their rules and this tactic is frowned upon and could result in your page’s suspension.

2) External links. If you are posting external links to your website, Facebook will provide a greater push to posts that include the website’s preview image, rather than uploading your own image and including a link.  Why does Facebook do this? This is done because Facebook also allows you to upload your own graphic in lieu of the graphic they grab from your site. Feel free to customize a graphic to better advertise your campaign!

3) Facebook strategy. You cannot throw money into Facebook thinking it will generate revenue and that is your strategy. Work with your marketing team or consultant to first identify your goals and target location. Then, create a social media policy of what types of posts and comments will be allowed on your page. Also, think about the type of content you wish to share with your fans. Content marketing, or sharing useful information with your fans, will help increase engagement, and improve your company's online exposure or brand awareness.

4) Advertise your Facebook and other social media presences. Your employees are also brand ambassadors. Have employees insert your company social media links to the footer of their work e-mail. On all printed material, you should also include your social media accounts. You may also want to consider adding the text, "Stay connected," "Keep in touch," or "Follow us for useful information" above your social media listings on printed collateral.

5) Social media feeds. You spend a lot of time and money in building your website. Do not let your developer to simply place social media icons, especially Facebook icons, on your website. These icons only send your visitors away from your website. It is just as easy to include a Facebook like box that will allow visitors to quickly like your page, while remaining on your website!

The most important thing to do is to identify your goals, and then determine how Facebook can help you achieve those goals. You want to create a "Facebook community," where users cannot only consume great content, but can also communicate with each other on your page. Don't be afraid to invest some money into Facebook. A small budget of $10 to boost a key post could help your business and identify successful content types to promote in the future. To be successful online, it's all about research, strategy, and engaging with your fans!

Have questions? Feel free to contact us today!

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