2016 Predicitions

What will 2016 have in store for us in the digital world?


Expect video on the rise and playing an important role on Instagram, Facebook, Snapchat, and even on websites in 2016. Facebook has rolled out (in beta) Facebook video ads and Facebook live video feeds that have already been used by select Facebook fan pages. Last year, Facebook enabled auto-play of videos in your newsfeed, but thankfully defaulted sound off. This increases a user's likelihood to view the video and engage with the post. Furthermore, countless studies have indicated that video can increase traffic to a website and keep the visitor on the website.



I just mentioned the rise of video in 2016. Along with video, gif's or animated images have also seen a rise. These typically are 15 seconds long, but are usually about 5 seconds long and are most commonly used on Twitter and Facebook.



Why is video and GIF's on the rise? With data plans becoming more affordable and offering higher speeds, combined with mobile devices possessing stronger hardware to process video, more and more poeple can now stream video easily at their hands. We all know the famous saying that "a picture is worth a thousand words." Animated graphics and video are worth a hundred thousand words! Video editors like VidTrim allow you to edit your videos from your smartphone and tablet. A great and free GIF creator is Giphy.


So, will you now use video and GIF's?




PS One more App to be on the look-out for: Peach

Peach is a new app that has been gaining traction. People enjoy it because you can post a lot more frequently without feeling like you are spamming others. You can easily see what your friends are up to, follow topics, and use Apple's 3D touch to look at updates.


Facebook Ad Manager App

Facebook recently released an Ad Manager App for Apple IOS, with an Android version to be released in upcoming weeks. With more people spending more time on their mobile devices, Facebook felt it was time to release an app especially for managing your ads on the go.


The app can do the following:

  • Track ad performance
  • Modify existing ad campaigns
  • Edit ad budgets and scheduling
  • Receive satisfactions
  • Create ads


The Pros & Cons

While the new Ad Manager app provides marketers will greater control on the go and will certainly make life easier, there are some questions that have yet to be answered.


  • Will this app consume even more battery power on your phone?
  • Will it slow down your phone because Facebook requires it to be launched on start-up?
  • What is this app's privacy policy?

I will post an update once I have the Android version!


For more information, please click here to read the article.



Do I need to pay Facebook so my fans can see my posts?

FacebookSeveral months ago, Facebook decided to once again decrease your post's reach. Reach refers to the amount of times a person may see your post within 24 hours. So, if I viewed your post 100 times within 24 hours, that would be counted as 100 times overall. Many confuse this statistic believing that 100 people saw your post, when in fact, only a single person viewed it. The best statistic to measure the amount of viewership is engagement or "talking about us" statistics. Engagement refers to any time someone clicks on your post, shares, likes, or comments on your post. Talking about us refers to any time someone likes, comments, shares, or mentions your page.

 What? Why is Facebook forcing me to pay now?!?!

Before, pages had about 16% of their fans seeing posts and now about only 8% of your fans are seeing posts. You can choose to boost your post and set duration and money limit, but this may prove costly and ineffective. So how can you best invest your money, while getting the most return on Facebook?

I would first recommend considering the following. You should also feel free to review the following points with your marketing team to determine a strategy. These are the points EHM Web Solutions reviews with clients and then submits an online strategy.

 1)You do not have to immediately pay Facebook. You can first work with your marketing team to create engaging graphics or even run a sweepstakes. I always suggest running a sweepstakes where the user is required to subscribe to your e-mail list in order to win a prize. This not only will help increase engagement on your page, which also increases your posts exposure, but will also allow you to build an e-mail list. E-mail is not a dead form of communication and there are still plenty of people checking it!

2)External Links of Facebook. If you are posting external links to your website, Facebook will provide a greater push to posts that include the web site preview image. This is great because Facebook also allows you to upload your on graphic in lieu of the graphic they grab from your site. Feel free to customize this graphic to better advertise your campaign!

3)Facebook Strategy. You cannot throw money in Facebook thinking it will generate revenue and that is your strategy. Work with your marketing team to first identify your goals. Then create a Facebook policy of what types of posts and comments will be allowed on your site. Also, think about the type of content you wish to share with your fans.Content marketing or sharing useful information with your fans will increase engagement, and thus improving your company's online exposure.

4)Market your Facebook and other Social Media Presences. Your employees arebrand ambassadors.Have employees insert your company social media links to the footer of their e-mail. On all printed advertising material, include a link with the username of your social media accounts. On above, you can choose such word as "Stay connected," "Keep in touch," or "Follow us for useful information."

5)Social Media Feeds. You spent a lot of time and money in building your website. Do not let your developer simply place social media icons, especially facebook icons, on your website. These icons only send your visitorsaway from your website. It is just as easy to include a facebook feed that will allow visitors to easily like your page from your website AND see your facebook posts!

The most important thing to do is to identify your goals and then determine how Facebook can help you achieve those goals. You want to create a "Facebook community," where users can not only consume great content, but can also communicate with each other on your page. Don't be afraid to invest some money into Facebook. A small budget of $10 to boost a key post could help your business a lot. It is all about research, strategy, and engaging!

Have questions? Need help? Feel free to contact us today!

Are there benefits to blogging?

It's about time we started a blog! After all, websites with blogs are 437% more likely to be indexed by Google. I like to relate this concept to the story of Hansel and Gretel. Blogging is our breadcrumbs, so the more breadcrumbs we place (more blogging performed), the easier it will be to find home or your website.

Furthermore, blogging is a way to set yourself as a trusted expert in your field. After all, that is you! Your clients and customers come to you to not only learn more, but to for your help to accomplish their goals. You can then use your blog to start a discussion on Social Media and increase your engagement!

So, go on and let the blogging commence!


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